Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 1-5 sur 95
... social exchange theory, one of the leading explanations for how relationships start, grow, and even dissolve. Some treatments of SIM and public relations only focus on process. Process, the quality of how various entities work together ...
... social responsibility (CSR). One fallout from these crises and issues was the early retirement of BP's chief executive officer. He was given great credit over the years for making BP a successful and forward-thinking company. The buck ...
... social exchange theory, and power resource management theory. Featuring information flow, systems theory argues that in a complex manner, each system seeks balance with all other systems; all systems are interdependent. What happens to ...
... social good. To achieve its potential, issues management must add value by allocating, defining, and distributing resources: human, financial, and material. It serves its sponsoring organization by engaging in a field in which each ...
... social capital. Relationships, as well as the power of those relationships, can be seen as one of several resources that actors use to pursue their interests and to position themselves. Ihlen (2005) suggested that Bourdieu's concept of ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |