Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 1-5 sur 37
... stakes, are the heart of the SIM process (Heath, 1994; Spicer, 2007). This proposition focuses on the fact that successful stake exchange is the most fundamental rationale for the success or failure of any organization, regardless of ...
... stakes. In conflict theory, a stake is something of value. At the heart of resource dependency theory, the ability to hold or grant a stake is a key to the influence that a stakeholder can exert on some matter in which it has an ...
... stakes are important to the organization's brand equity. Willingness to give rather than withhold stakes suggests a positive relationship as defined by Sethi's (1977) concept of the legitimacy gap, which was discussed earlier in the ...
... stakes of different value or participants are unequally able or willing to grant stakes. Thus, a large retail discount company is asymmetrically able to pay a fine for not complying with a city ordinance prohibiting outside sales. In an ...
... stakes of food safety to the stakeseekers, persons who prepare meals. These customers hold the stakes of purchase dollars as well as pressures on regulators through legislators. Let's flesh out the logic of stake analysis a bit more ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |