Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
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... Theory The Good Organization Communicating Well Images and Issues: Complements and Counterparts Framing: Giving Issues Argumentative Context Media Effects in a Multitiered Society Communication Technology and Issues Communication Issues ...
... theory, power resource management theory, social construction theory, discourse analysis, and even critical studies. We bring themes together that are based on the three focal point logic of George Herbert Mead (1934; see also Motion ...
... theory, numerous managers and executives recognize the countless ways SIM adds value to their organizations and society. Academics from an eclectic range of disciplines and savvy issues management and public relations practitioners know ...
... theory, rhetorical theory, social exchange theory, and power resource management theory. Featuring information flow, systems theory argues that in a complex manner, each system seeks balance with all other systems; all systems are ...
... theory views society as a struggle by competing interests to foster and constrain each other by the push and pull of control options—the willingness and ability to shape what others do and the rewards and punishments they earn for their ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |