Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
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... understand humans, we must address mind (ideation and cognition), self (identity and identification), and society. We believe, however, that meaning, the formation of meaning through words and the forging of ideas, is crucial to SIM as ...
... understand how it grew out of a unique social and business environment following World War II, and see it as a vital part of the total management planning effort in organizations, as well as justify it as a process that fosters mutually ...
... understand and refine this discipline. SIM's proponents believe it has become essential communication and management theory for the effective running of businesses, nonprofits, nongovernmental organizations (NGOs), and government ...
... understand public policy trends, by meeting standards of corporate responsibility that are expected by key stakeholders, and by using communication to contest issues, foster understanding, and minimize or resolve conflict through ...
... understand the position the various stakeholder publics hold on key issues. The quality of relationships predicts that stakes will be granted in support of the organization or used to punish it. The issue position reveals what changes ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |