Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
... Advocacy, Dialogue, and Collaborative Decision Making Conclusion SIM Challenge: CSR and Long-Term Planning Summary Questions Chapter 2: Historical Foundations 45 Vignette: Westinghouse Versus Edison Chapter Goals Opinions Shape ...
... advocate that the efforts devoted to understanding the lay of the land and working with other groups and organizations that have aligned interests is vital to the success of organizations, regardless of their type and role in society ...
... advocacy. To speak, however, demands that we also are willing to listen and give regard to others' ideas. Planning without reflection is flawed. Don't count on communicators to make lemonade every time a crop of lemons is harvested. And ...
... advocacy, conflict negotiation, and collaborative decision making. As an ideal, normative process, SIM seeks to balance interests and achieve mutual benefit and support by fostering joint decision making and cooperation rather than ...
... advocacy, dialogue, and collaborative decision making. The key to appreciating the value of issues management is to view it as more than a communication function. SIM is a sturdy discipline that has matured over the years as reflective ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |