Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
... requires an understanding of the processes of adjustment, including communication. It requires collective sense making, the co-creation of meaning. Rhetorical theory provides the rationale for the dialogue and conflict that occur to ...
... requires analysis and planning of public affairs options that should be viewed as analogous to corporate planning and research and development as a strategic process to help realize the basic objectives of a company. Wartick and Rude ...
... requires reactive and proactive corporate policy and practice changes to avoid collisions with public policy or to ... requires that organizations must not only engage in their own risk management but also must foster societal risk ...
... requires reconciling “conflicting internal interests on public policy issues of strategic importance in order to make a coherent external advocacy” (p. 150). The final function, advocacy, includes communication efforts used to reach ...
... requires analysis and foresight of trends in the political economy that shape marketplace and public policy environments. The political economy expresses the value premises that comprise the ideology of each society. It reflects market ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |