The National Basketball Association: Business, Organization and Strategy

Couverture
World Scientific, 2011 - 265 pages
The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.
 

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Table des matières

Chapter 1 Introduction
1
Chapter 2 League Expansions and Mergers
19
Chapter 3 Team Territories and Relocations
59
Chapter 4 Franchise Organizations and Operations
107
Chapter 5 Basketball Arenas and Markets
149
Chapter 6 NBA Domestic and Foreign Affairs
187
Tables
225
Selected Bibliography
239
Index
259
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