Handbook on the Economics of the MediaRobert G Picard, Steven S Wildman Edward Elgar Publishing, 27 févr. 2015 - 416 pages Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances |
Table des matières
| 3 | |
2 Vertical ownership technology and programming content | 36 |
3 Economics of trade in media products | 53 |
4 Media clusters and metropolitan knowledge economy | 80 |
the role of commercial media | 107 |
6 The pricing of advertising | 123 |
PART II PLATFORM APPLICATIONS | 149 |
7 Economics of print media | 151 |
10 Economics of peertopeer file exchange | 218 |
11 Video games virtual worlds and economics | 237 |
12 Digital technology disruption and the market for news | 259 |
PART III ECONOMICS AND POLICY | 275 |
13 Economic analysis in media policy making | 277 |
14 Media economics in competition law | 302 |
15 Economics and economic impact of copyright | 328 |
16 Effects of taxes and subsidies on media services | 350 |
excludability rivalry and imperfect competition | 165 |
9 The economics of broadband | 188 |
Autres éditions - Tout afficher
Handbook on the Economics of the Media Robert G. Picard,Steven S. Wildman Aucun aperçu disponible - 2015 |
Handbook on the Economics of the Media Robert G. Picard,Steven S. Wildman Aucun aperçu disponible - 2016 |
Expressions et termes fréquents
advertising market analysis audiences broadband broadband access broadcast business models cable cable television Castronova channels commercial competition law consumers countries cultural data traffic demand distribution diversity Edward Elgar effects empirical example films Gabszewicz global gold farming impact important incentives increase infrastructure interactions Internet ISPs Journal of Economics Journal of Media licence fee market definition Mbps media clusters media content Media Economics media firms media industries media markets media outlets media platforms media products merger monopolistic competition network externalities network neutrality newspapers OFCOM operators ownership peer-to-peer percent Picard players political Press print media profit programming publishers radio readers Regional Research revenue Review role sector share slots subscription subsidies telecommunications television trade traditional media two-sided markets users vertical integration viewers virtual assets virtual economies virtual worlds Waldfogel