 | Winfried Nöth - 1997 - 916 pages
...it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the "content" of any medium is always another medium....print, and print is the content of the telegraph. If it is asked "What is the content of speech?" it is necessary to say, "It is an actual process of... | |
 | Richardo N. Franco - 1997 - 384 pages
...new scale that is introduced into our affairs by each extension of ourselves, or by any technology. The 'content' of any medium is always another medium....the content of print, and print is the content of telegraph. If it is asked, 'What is the content of speech?' It is necessary to say, 'it is an actual... | |
 | Richardo N. Franco - 1997 - 384 pages
...new scale that is introduced into our affairs by each extension of ourselves, or by any technology. The 'content' of any medium is always another medium....the content of print, and print is the content of telegraph. If it is asked, 'What is the content of speech?' It is necessary to say, 'it is an actual... | |
 | Richardo N. Franco - 1997 - 384 pages
...new scale that is introduced into our affairs by each extension of ourselves, or by any technology. The 'content' of any medium is always another medium. The content of writing is speech, just as the wrilten word is the content of print, and print is the content of telegraph. If it is asked, What is... | |
 | Rosalind E. Krauss - 2000 - 250 pages
...it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the content of any medium is always another medium....content of print, and print is the content of the telegraph."4 The same logic is at work, then, within the world of production — the desiring machines... | |
 | Bill Cope, Robin Freeman - 2001 - 188 pages
...it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the content of any medium is always another medium....of print, and print is the content of the telegraph (McLuhan, 1962). Content is a vexed term whose meaning has changed significantly since Marshall McLuhan's... | |
 | Noah Wardrip-Fruin, Nick Montfort - 2003 - 872 pages
...it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the "content" of any medium is always another medium....print, and print is the content of the telegraph. If it is asked, "What is the content of speech?," it is necessary to say, "It is an actual process... | |
 | Robert Mitchell, Phillip Thurtle - 2004 - 306 pages
...it is used to spell out some verbal ad or name. This fact, characteristic of all media, means that the "content" of any medium is always another medium....content of print, and print is the content of the telegraph.48 It does not surprise us that in a society of simulation and hypermediacy, repurposing... | |
 | David Holmes - 2005 - 276 pages
...other experiences. This is often experienced as the new mediating the old and interiorizing it:20 . . . 'the "content" of any medium is always another medium....print, and print is the content of the telegraph' (McLuhan, 1994: 16).21 THE TELEGRAPH PRINT Today, McLuhan's schema as applied to the Internet might... | |
 | Terhi Rantanen - 2005 - 194 pages
...is also deeply interconnected. As McLuhan writes: This fact, characteristic of all media, means that the content of any medium is always another medium....the content of print, and print is the content of telegraph. (1964: 29) McLuhan thus indirectly acknowledges the continuity between different periods.... | |
| |
This fact, characteristic of all media, means that the "content" of any medium is always another medium. The content of writing is speech, just as the written word is the content of print, and print is the content of the telegraph. If it is asked, "What... 
