Latin American Television: A Global ViewOUP Oxford, 17 déc. 1998 - 200 pages Latin American Television makes English speakers aware of the dimensions, operation, and significance of the globalization of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Central America but also Spain, and even the United States—the sixth largest Spanish-speaking country in the world. This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a `geolinguistic region' and an `imagined community' which certain media corporations, Latin American and North American, seek to exploit. A similar phenomenon with regard to Brazil and the Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalization of these markets as a `Latin world'. |
Table des matières
| 1 | |
Mexico and Televisa | 33 |
Brazil Venezuela | 63 |
Spain | 121 |
Latin Geolinguistic Markets at their | 147 |
| 173 | |
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Expressions et termes fréquents
Abril activities advertising Alemán Anselmo Antena Antena 3 TV Argentina audience audiovisual Brazil Brazilian Broadcasting & Cable Cablevisión Canal cent channels Chapter Cisneros commercial Communication companies competition corporations cultural imperialism cultural industries DirecTV dominant Emilio Azcárraga Emilio Azcárraga Milmo Europe export films foreign Galavisión genre geolinguistic geolinguistic regions global Grupo Televisa Grupo Televisa 1997 Hernández Hispanic Business interest investment language and culture Latin American television launched licence linguistic major Marques de Melo Mattelart Mendosa Mexican million Multivisión Organizações Globo ownership PanAmSat partners Paxman Portugal Portuguese programming radio Sánchez Ruiz share SICC SICC/SIN Sogecable Sousa Spain Spanish Spanish-language television Spanish-speaking stations strategies Straubhaar Subervi Vélez subscribers Tele Telefé Telefónica Telemundo telenovelas Televisa and Globo Televisión Televisión Española television market television programmes tion trade TV Azteca TV Tupi Univisión US-based Venevisión Venezuela venture Waisbord
Fréquemment cités
Page 1 - Such regions have been the initial basis for the globalization of the media, precisely in television programmes and services. It should be emphasized that a geolinguistic region is def1ned not just by its geographical contours, but also in a virtual sense, by commonalities of language and culture. Most characteristically, these have been established by historical relationships of colonization, as is the case with English, Spanish, and Portuguese. However, in the age of international satellites, not...