Blown to Bits: How the New Economics of Information Transforms Strategy

Harvard Business School Press, 2000 - 261 pages

The new economics of information is blowing apart the foundations of traditional business strategy. According to Blown to Bits, your business definition, industry definition, and competitive advantage are simultaneously up for grabs. Evans and Wurster argue that with the spread of connectivity and common standards, your customers will increasingly have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and focused competitors will pick off the most profitable parts of your value chain. With an uncompromising clarity and vivid examples, Blown to Bits is targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect the new economics of information, and explains how to take advantage of the forces shaping today's competitive advantage.

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The premise behind the book was to explore the differences between business strategies that concentrated on a broad ‘reach’ with a set of standard products and services that appealed to a large number ... Consulter l'avis complet

À propos de l'auteur (2000)

Philip Evans is a Senior Vice President of the Boston Consulting Group in Boston.

Thomas S. Wurster is a Vice President of The Boston Consulting Group in Los Angeles. The authors are coleaders of The Boston Consulting Group's Media and Convergence Practice.

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