Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 6-10 sur 83
... advocates prompted public relations, public affairs, and advertising specialists to see it as new communication challenges. The public, in general, and stakeholders, in specific, were angry about safety, asking questions such as the ...
... advocate for discussions, decision, communications, and behaviors that fall in the area of doing the right thing (B. K. Berger & Reber, 2006). The challenge, as well, is to engage in the contest of what constitutes the right or best ...
... advocacy advertising. This loose partnership launched the efforts to create an embracing and responsible response to business critics. The innovation featured issue monitoring and advocacy but soon grew beyond those functions alone ...
... advocates of diverse opinions. The centerpiece in the process is savvy management and ethical decision making. Proponents of issues management assert that it is vital to strategic management in four key ways: (a) Systematic issues ...
... advocacy” (p. 150). This activity requires analysis and planning of public affairs options that should be viewed as analogous to corporate planning and research and development as a strategic process to help realize the basic objectives ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |