Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 6-10 sur 92
... analysis, (d) prioritizing and establishing company policy positions by coordinating and assisting senior management decision making, (e) creating the company response from among a range of issue change strategy options, and (f) ...
... analysis, change strategy options, action programming, and evaluation of results. An issue change strategy option is a choice among carefully selected methods and plans for achieving long-term corporate goals in the face of public ...
... analysis, communication, and coalition-building efforts by which mutual interests are sought and appropriate resource allocation is achieved. This section began by asking, what is issues management? The answer: It is the management of ...
... Analysis for Salmon and Steelhead Fish One of the major environmental efforts in recent years in the United States has been to protect salmon and steelhead fish populations (Fialka, 2006), which provides an opportunity to discuss ...
... these stakeseekers and stakeholders? The complexity of this case demonstrates the need for stake analysis, as well as the rationale for the underpinnings of SIM: systems theory, rhetorical theory, and social exchange theory. 18—CHAPTER 1.
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |