Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 6-10 sur 92
... Environmental Protection Agency and the Federal Drug Administration • Raised vehicle mileage standards • War on ... environment in which they operate, what strains and opportunities are at play, and how the organization can best be ...
... environments. The political economy expresses the value premises that comprise the ideology of each society. It ... environmental quality, and fairness (Heath, 1988). Security is a measure of the extent that business operations, products ...
... environment, define organizational mission and goals, identify options, evaluate and implement strategies to achieve the mission and goals, and evaluate actual performance to lead the organization with a vision of the future. MISSION ...
Vous avez dépassé le nombre de pages que vous êtes autorisé à consulter pour ce livre.
Vous avez dépassé le nombre de pages que vous êtes autorisé à consulter pour ce livre.
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |