Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
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... it as new communication challenges. The public, in general, and stakeholders, in specific, were angry about safety, asking questions such as the following: How safe are company operations? Can the government A Foundation of Community—7.
... operations? Can the government keep people safe? What damage is being done to the environment? How can people tolerate racial, age, or gender discrimination in all aspects of public and private life? Such questions were on the lips and ...
... operations. It centers its attention on the public policy arena but also offers means to contest issues in regard to marketing and brand equity. Taking a bit more societal view—one featuring the logics of power resource management—SIM ...
... operations by implementing higher standards of corporate responsibility, and communicate in ways intended to build and strengthen relationships with key publics. Those who work to define SIM do so by addressing various questions ...
... operations. The underpinning principle of issues management is not to avoid legislation, regulation, or crisis but to balance the interests of all segments of the community so that each enjoys the proper amount of reward or benefit in ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |