Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
À l'intérieur du livre
Résultats 6-10 sur 85
... organizational planning. These debates are more than relationship management, although the quality of relationships can affect how issues are contested and translated into sound business and public policy. For reasons unique to the 21st ...
... organizational umbrella. Business enterprises, such as steel manufacturing and oil companies as well as telephone and electric utilities, struggled to establish state-of-the-art operating standards, including the legitimacy of regulated ...
... organizational activities needed to participate constructively in this new policy arena. Issues were not new. But the kinds of issues, the depth of attitudes and behaviors demonstrated over them in the United States, and the ...
... organizational functions and responsive culture that blends strategic business planning, issue monitoring, best-practice standards of corporate responsibility, and dialogic communication needed to foster a supportive climate between ...
... organizational and community resources through the public policy process to advance organizational interests and rights by striking a mutual balance with those of stakeholders” (Heath, 2006a, p. 79). The marketplace can be equally or ...
Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |