Strategic Issues Management: Organizations and Public Policy ChallengesSAGE, 23 sept. 2008 - 424 pages Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features
Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration. |
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... theory is essential to SIM. That theory can begin by noting that a public is some number of individuals, “who are linked by a common interest or problem” (Rawlins & Bowen, 2004, p. 718). One view of public opinion is that it is the ...
... theory, a stake is something of value. At the heart of resource dependency theory, the ability to hold or grant a stake is a key to the influence that a stakeholder can exert on some matter in which it has an interest (Ulmer, Seeger ...
... and stakeholders? The complexity of this case demonstrates the need for stake analysis, as well as the rationale for the underpinnings of SIM: systems theory, rhetorical theory, and social exchange theory. 18—CHAPTER 1.
... theory and practice of issues management, he worked to define the factors that predict how issues emerge and become worth considering. He stressed the need to identify and monitor issues as preliminary to strategic planning. “The field ...
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Table des matières
A Search for Order | |
Scanning Identifying Monitoring Analyzing and Priority Setting | |
Getting the House in Order | |
Chapter 5 Special Interest Activists as Foes or Allies | |
Argument Structures and Zones of Meaning | |
Chapter 7 Obligations and Constraints on Issues Communication | |
Chapter 8 Issues Management and Crisis Communication | |
Balancing Public WellBeing With Technology | |
Marketing and SIM | |
References | |
Index | |
About the Authors | |
Autres éditions - Tout afficher
Strategic Issues Management: Organizations and Public Policy Challenges Robert L. Heath,Michael J. Palenchar Aucun aperçu disponible - 2008 |