Type : the secret history of letters
Simon Loxley (Author)
"Type: The Secret History of Letters tells its story for the first time, treating typography as a hidden measure of our history. From the tempestuous debate about its beginnings in the fifteenth century, to the invention of our most contemporary lettering, Simon Loxley, with the skill of a novelist, tells of the people and events behind our letters. How did Johann Gutenberg, in late 1438, come to think of printing? Does Baskerville have anything to do with Sherlock Holmes? Why did the Nazis re-invent Blackletter? What is a Zapf? Type is a guide through the history of our letters and a study of their power. From fashion through propaganda and the development of mass literacy, Loxley shows how typography has changed our world."--Jacket
History
vii, 248 pages : illustrations ; 24 cm
9781850433972, 9781845110284, 1850433976, 1845110285
53242879
The adventure and the art : the obscure origins of a revolution
Dynasty : in which William Caslon makes Britain the type centre of the world
Garamuddle : when is a sixteenth-century typeface not a sixteenth-century typeface?
The maverick tendency : the type and strange afterlife of John Baskerville
'Hideous Italians' : thicks, thins, and the rise of advertising type
American spring : creating the modern age
An awful beauty : the private press movement
Under fire : Frederic Goudy, type star
Going underground : Edward Johnston's letters for London
The doves and the serpent : Stanley Morison and the Wardes
Dangerous passions : radical European typography in the inter-war years
Leper messiah : Gill semi-light, Gill heavy
Europe after the rain : rebirth and twilight
Two ghosts : forgotten technologies from the dustbin of history
Motorway madness : David Kindersley and the great road sign ruckus
A company man : Herb Lubalin and the International Typeface Corporation
The twenty-six soldiers : fiddling with the format
New gods : Neville Brody and the designer decade
Revolution again : liberating the letter
Typocalypse