Graphic design : a new history
"This new look at the history of graphic design explores its evolution from the late nineteenth century to the present day. Organized chronologically, the book illuminates the relationship between design and manufacturing, as well as the influence of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the style of the period it describes, and more than 470 illustrations throughout the volume provide a visual record of over one hundred years of creative achievement in the field."--Jacket
History
464 pages : illustrations (chiefly color) ; 30 cm
9780300120110, 0300120117
76901837
The origins of typography and graphic design
From Gutenberg to Bodoni
The nineteenth century, an expanding field
Photography
The advent of graphic design
1. Art nouveau I : a new style for a new culture
The arts and crafts movement
William Morris's Kelmscott Press
French Art Nouveau
Jules Cheret
Japanese prints
Leonetto Cappiello
Alphonse Mucha
Sensuality and symbolism
Absinthe, the green fairy
Théophile Steinlen
Henri de Toulouse-Lautrec
The United States
Harper's and Japanese prints
The portrayal of young women
William Bradley
Typesetting and competition
Advertising agencies
England
English Art Nouveau
Arthur Liberty and Liberty's
Aubrey Beardsley
The Beggarstaff brothers
2. Art Nouveau II : Scotland, Austria, and Germany
The Four
The Glasgow School of Art, Celtic revival
Early poster design
Celtic manuscripts and The Four
Charles Rennie Mackintosh
Vienna secession
Gustav Klimt
The secession building
Poster and journal design
Wiener Werkstätte
Werkstätte style
Austrian expressionism : Oskar Kokoschka, Egon Schiele
Germany
Pan and Jugend magazines
Blackletter
Simplicissimus magazine
Hermann Obrist
Henry van de Velde
Peter Behrens
Behrens and AEG. 3. Sachplakat, the First World War, and Dada
Sachplakat in Germany
Lucian Bernhard and the Priester breakthrough
The Sachplakat phenomenon
Ludwig Hohlwein
Posters and typography
The First World War
Wartime propaganda
Emasculating messages
Canadian war posters
The United States
War posters and James Montgomery Flagg
Uncle Sam, an American icon
Howard Chandler Christy
France
The central powers
Realism versus abstraction
Dada
Tristan Tzara
Dada in Paris
Dada in Berlin
Kurt Schwitters and Merz
4. Modern art, modern graphic design
Montparnasse
Cubism
Guillaume Apollinaire's Calligrammes
Robert and Sonia Terk Delaunay
The London Underground
Frank Pick
Edward McKnight Kauffer
Signage and visual identity
Futurism
"Words in freedom"
Lacerba
Vorticism
Book design and typography in Britain
Purism
The machine aesthetic
The new spirit
Art Deco in France and Britain
Poster art : Cassandre and Carlu
The Normandie
Art Deco in Asia
Typography
Bookbinding
Art Deco and colonialism
The 1931 International Colonial Exposition. 5. Revolutions in design
De Stijl
Seeking universal harmony
Typography and journal design
De Stijl redesigned
De Stijl architecture
De Stijl poster design
De Stijl and Dada
Revolution in Russia
The Russian Revolution and the Bolshevik poster
Alexander Apsit, Boris Zvorykin, Dmitri Moor
Russian suprematism and constructivism
Kasimir Malevich, Vladimir Tatlin
A new utopia
Constructivism and Alexander Rodchenko
Alexander Rodchenko, Vladimir Mayakovsky
Photomontage and film
Photomontage
Filmic vision
Gustav Klutsis
Constructivists under Stalin
Film posters : the Stenbergs
El Lissitzky
El Lissitzky in Germany
6. The Bauhaus and the new typography
Dada and Russian constructivism
German expressionism
Expressionist film
Metropolis
The Arbeitsrat für Kunst
Weimar Bauhaus
Expressionism at the Bauhaus
Constructivism and the Bauhaus
László Moholy-Nagy
Women at the Bauhaus
The 1923 exhibition
Political problems
Dessau Bauhaus
New buildings
Herbert Bayer
"Typophoto"
Depoliticization at the Bauhaus
Typography at the Bauhaus
Paul Renner and Futura
The new typography
Die Neue Typographie
Ring Neue Werbegestalter. 7. American art deco and the Second World War
The American magazine
Fortune
Mehemed Agha and Vanity Fair
Condé Nast, Vogue, and Fashion Photography
Cipe Pineles
Alexey Brodovitch
PM Magazine
Government patrons
The Great Depression
FAP posters
Lester Beall
The Museum of Modern Art
The international style
The "machine art" exhibition
The "Cubism and abstract art" exhibition
The "Bauhaus 1919-1928" exhibition
Pulp magazines
Germany in the 1930s
The Nazis and the mass media
"Degenerate art"
Typography under the Nazis
John Heartfield's photomontages
The Second World War
Germany
Britain
Russia and France
The United States
Norman Rockwell
8. The triumph of the international style
"Swiss style"
Jan Tschichold
The predominance of Akzidenz Grotesk
Josef Müller-Brockmann
New typefaces
Journal and advertising design
Basel type
Neue Grafik
England and the international style
Stanley Morison
Jan Tschichold at Penguin
Herbert Spencer
American innovators
Saul Bass
Corporate identity in Germany and America
Design at Ulm
Container Corporation of America
Paul Rand
Paul Rand and IBM
Bauhaus masters at American universities
The golden age of logos
The international style in corporate architecture
The tilted E. 9. Postmodernism, the return of expression
Psychedelic posters
British psychedelics
Magazine and album design
Early postmodernism
Push Pin Studio
Album, poster, and magazine design
Postmodern typography
Robert Venturi and Learning from Las Vegas
Mature postmodernism
Wolfgang Weingart
Dan Friedman and April Greiman
Early desktop publishing
Cranbrook Academy of Art
The postmodern book and Richard Eckersley
The Netherlands and Britain
Tibor Kalman
Postmodern architecture
Postmodern typography
Emigre graphics
Digital typefaces and Zuzana Licko
Postmodernism of resistance
10. Contemporary graphic design
Eclectic experiments
"Grunge" designs
Depoliticized design
Art Chantry
Historicism and appropriation
Fuel
Elliott Earls
Stefan Sagmeister
MTV
The comic book aesthetic
Chip Kidd
Work for hire
Illustration in a digital age
Graffiti
The technology aesthetic
Digital idealism
Wired magazine
Techno type
Web design 1.0 : beginnings
Web 2.0 : interactivity
Viral advertising
Advertising transformed
Motion graphics
Contemporary typography
Arial for everyone
Typography transformed
Jonathan Hoefler
The end of type
Global graphics?
Design it yourself
The "citizen designer"
Jonathan Barnbrook