Authentic TM : politics and ambivalence in a brand culture
Argues that brands are about culture as much as they are about economics
XIII, 266 Seiten : Illustrationen.
9780814739372, 9780814787137, 9780814787144, 9780814787151, 0814739377, 0814787134, 0814787142, 0814787150
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Acknowledgments Introduction: Branding the Authentic 1. Branding Consumer Citizens Gender and the Emergence of Brand Culture 2. Branding the Postfeminist Self The Labor of Femininity 3. Branding Creativity Creative Cities, Street Art, and "Making Your Name Sing" 4. Branding Politics Shopping for Change? 5. Branding Religion "I'm Like Totally Saved" Conclusion: The Politics of Ambivalence Notes Index About the Author