Front cover image for A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction

A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction

Evan Brier
Analyzing novels such as The Sheltering Sky, Fahrenheit 451, and Peyton Place, Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings.
eBook, English, uuuu
University of Pennsylvania Press, uuuu
1 online resource
9780812201444, 9780812242072, 0812201442, 0812242076
1091456791
Introduction: Selling the Novel in the Age of Mass CultureChapter 1. Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering SkyChapter 2. The "Incalculable Value of Reading": Fahrenheit 451 and the Paperback Assault on Mass CultureChapter 3. Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel SuitChapter 4. From Novel to Blockbuster: Peyton Place and the Narrative of Cultural DeclineChapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman MailerEpilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long TailNotesWorks CitedIndexAcknowledgments