Besides the screen : moving images through distribution, promotion and curation
Virginia Crisp (Editor), Gabriel Menotti (Editor)
"Besides the Screen seeks to make an intervention into film and screen studies by examining and considering the elements of cinematic experience, production and dissemination that exist beside the screen. New media technologies impact cinema well beyond the screen; they also promote the reorganization of its logic of distribution, modes of consumption and viewing regimes. This publication speculates about the changes in modes of accessing, distributing, storing and promoting moving images and how they might affect cinematographic experience, economy and historiography. In doing so, Besides the Screen examines three key themes: distribution, promotion and curation. The volume's main argument is that we must examine those practices that exist besides the screen if we are to consider fully how filmic experience is mediated by various technological and societal changes in the early decades of the twenty-first century"-- Provided by publisher
eBook, English, 2015
Palgrave Macmillan, Houndsmills, Basingstoke, Hampshire, 2015
History
1 online resource (xii, 215 pages)
9781137471024, 1137471026
904291763
Introduction: In the Grooves of the Cinematographic Circuit; Gabriel Menotti Gonring and Virginia Crisp
PART I: THROUGH MANY CHANNELS: DISTRIBUTION
2. From the Big Screen to the Small Ones: How Digitisation is Transforming the Distribution, Exhibition and Consumption of Movies; Alejandro Pardo
3. Notes on Film Distribution: Networks, Screens and Practices; Stefania Haritou
4. Catering For Whom? The Problematic Ethos Of Audio-Visual Distribution Online; Jonas Andersson-Schwarz
PART II: UNDER THE SPOTLIGHTS: PROMOTION
5. 1-18-08 Viral Marketing Strategies in Hollywood Cinema; Stephanie Janes
6. Terms of Intimacy: Blog Marketing, Experiential Desegregation, and Collaborative Film Value Production; Ya-Feng Mon
7. On The Problematic Productivity Of Hype: Flashforward's Promotional Campaign; Enrica Picarelli
PART III: IN THE FILES AND OUT THERE: CURATION
8. Audiovisual Archives and the Public Domain: Economics of Access, Exclusive Control and the Digital Skew; Claudy Op den Kamp
9. Live Audiovisual Performance And Documentation; Ana Carvalho
10. Public Screenings Beside Screens: A Spatial Perspective; Zlatan Krajina
11. Interactive Video Installations in Public Spaces: Rafael Lozano-Hemmer's Under Scan; Elena Papadaki
English