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Show sold separately : promos, spoilers, and other media paratexts

Author:Jonathan Gray

Print Book, English, c2009

Edition:View all formats and editions

Publisher: New York University Press, New York, c2009

Physical Description:xi, 247 s. : ill.

ISBN:

9780814731949, 9780814731956, 0814731945, 0814731953

OCLC Number / Unique Identifier:1104076947

Subjects:

Advertising Motion pictures Social aspects

Advertising Television programs Social aspects

Cinéma Publicité Aspect social

Émissions télévisées Publicité Aspect social

Intertextualité

Intertextuality

Mass media and culture

Médias et culture

Motion pictures Marketing Social aspects

Television programs Marketing Social aspects

Notes:

Introduction: film, television, and off-screen studies. From spoilers to spinoffs: a theory of paratexts. Coming soon! Hype, intros, and textual beginnings. Bonus materials: digital auras and authors. Under a long shadow: sequels, prequels, pre-texts, and intertexts. Spoiled and mashed up: viewer-created paratexts. In the world, just off screen: toys and games. Conclusion: "In the DNA": creating across paratexts