Strategic Issues Management : Organizations and Public Policy Challenges
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies
Specialized.
1 online resource (425 pages)
9781452212081, 9781452278759, 1452212082, 145227875X
1058135216
Print version
Cover; Contents; Preface; Chapter 1
A Foundation of Community: Issues Management as an Organizational and Academic Discipline; Chapter 2
Historical Foundations: A Search for Order; Chapter 3
Scouting the Terrain: Scanning, Identifying, Monitoring, Analyzing, and Priority Setting; Chapter 4
Corporate Social Responsibility (Csr): Getting the House in Order; Chapter 5
Special Interest Activists as Foes or Allies; Chapter 6
Issues Communication: Argument Structures and Zones of Meaning; Chapter 7
Obligations and Constraints on Issues Communication. Chapter 8
Issues Management and Crisis CommunicationChapter 9
Issues Management and Risk Communication: Balancing Public Well-Being With Technology; Chapter 10
Brand Equity and Organizational Reputation: Marketing and Sim; References; Index; About the Authors